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Social Media Gone Wrong … and How to Avoid Making the Same Mistakes
Posted in AdvertisingBrandingSocial Media We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the...
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Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
Posted in AdvertisingApplicationsBrandingContent MarketingCustomer ExperienceFacebookInbound MarketingListeningPersonalizationSocial Media So, you’re one of the seemingly millions of brands out there...
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Creating an Immersive Brand Experience at the Red Bull Wake Open
Posted in BrandingBuzz MarketingConversational MarketingCrowdsourcingInnovationInteractive MarketingMobileQR CodesVisual Recognition The Red Bull Wake Open in Tampa, Florida is the world’s largest Wake...
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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Posted in BrandingCommunitieseCommerceInteractive MarketingMobileOptimization No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers...
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Interview with Simon Sinek – Start With Why
I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was...
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4 Stages of a Thought Leadership Maturity Model
Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like...
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Bitcoin: Needs to be Rebranded to Inspire Trust
Your neighbor borrows money from you. When he pays you back, would you prefer a) cash; b) a check; or c) cryptocurrency? While the third option may give you pause, it may only be because digital money...
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Enabling Sales for New Growth Opportunities
On April 6, 2016, the Department of Labor released a 1000-page document known as the Fiduciary Duty rule (DOL fiduciary) requiring financial advisors to always act in the best interest of the client,...
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Artificial Intelligence is changing Customer Service
No matter how much technology has changed our day to day lives, both at home and at work, what remains essential to running a successful business is customers—how you treat them, how they feel about...
View Article7 Ways Blockchain can Transform Marketing
Here’s a great video of me and Aseem Badshah the CEO of Socedo, a social media lead generation tool, talking about 7 ways Blockchain can transform marketing! We hope you enjoy it …
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